The Indian Reading Culture, as previously discussed in one of our posts- India’s English Reading Culture: Present Day Scenario, has evolved magnificently over the last few decades. Earlier, readers came to know of new books through word of mouth from family and friends or through monthly or weekly periodicals or simply while browsing through the bookstores. They had no access to information on books beyond these sources. The biggest downside to this was that the readers had to heavily depend on physical sources, which are not easily accessible to everyone, not only for getting information on the latest books but also for buying them.

But as the times advanced, we were all gifted by one of the humanity’s greatest gifts – the Internet. The advent of the internet and social media have completely revolutionised the book industry and the world of literature. And with this the promotional patterns of events in the world of literature has changed drastically, for example, there are new platforms that are entirely dedicated for book promotions such as Goodreads, Booklikes, Book Depository, NetGalley, KDP, etc. Even the more popular social media platforms such as Facebook, Instagram, Twitter, YouTube and blogging sites like Blogger, WordPress, Tumblr have gone a long way in helping authors and publishers around the globe in “getting the word out” for their titles.

Goodreads Screenshot

On Goodreads, Booklikes and NetGalley, authors and publishers enlist their books and readers across the globe get to not only read about new books and book details but also to update their current reads, facility to create shelves and add to them the books they want to read and the update the books they have read. They also get to review and rate the books they’ve read and also the chance to interact with their favourite authors through questions and answers or conversation threads.